Mon., October 28th

8:30 AM - 10:00 AM            Registration and breakfast bites

Hands-on learning via University Live workshops

10:00 AM - 12:30 PM
AM Workshop 1: Actionable use cases: Building an insights playbook to help you get executive buy-in
 
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AM Workshop 2: Telling stories that don't suck: Keeping your report out of the research wasteland
 
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AM Workshop 3: From paper to product: Give yourself permission to learn
 
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Workshop 4 Pt. I: Leading experience insights: essential skills for evolving leaders
 
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12:30 PM - 2:00 PM           Lunch

2:00 PM - 4:30 PM
PM Workshop 1: Actionable use cases: Building an insights playbook to help you get company buy-in
 
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PM Workshop 2: Telling stories that don't suck: Keeping your report out of the research wasteland
 
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PM Workshop 3: From paper to product: Give yourself permission to learn
 
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Workshop 4 Pt. II: Leading experience insights: essential skills for evolving leaders
 
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4:30 PM - 6:30 PM           Welcome reception                                                                                                                                                                       

Tues., October 29th

7:30 AM - 9:15 AM            Breakfast and registration           

9:30 AM - 10:30 AM
Opening keynote
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10:30 AM - 11:00 AM       Break

10:30 AM - 10:55 AM
HX Living Room: Partner highlight with Contentsquare
HX Living Room: Partner highlight with Contentsquare
11:00 AM - 11:35 AM
Track 1: Elevating experience research
 
Win friends and influence people: how to scale insights enterprise-wide
 
 
Win friends and influence people: how to scale insights enterprise-wide
 
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Track 2: Designing and building insights-driven products
 
Innovating tomorrow: Transforming UX with actionable insights
 
 
Innovating tomorrow: Transforming UX with actionable insights
 
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Track 3: Driving growth and innovation
 
Building a customer-obsessed culture at Centene: a recipe for connecting insights to bottom-line business results
 
 
Building a customer-obsessed culture at Centene: a recipe for connecting insights to bottom-line business results
 
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11:30 AM - 1:00 PM            Lunch

11:35 AM - 12:00 PM
HX Living Room: Fast Five with UXReactor
12:00 PM - 12:40 PM
HX Living Room: Navigating the AI transformation: What you can do to help your company thrive
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1:00 PM - 1:35 PM
Track 1: Elevating experience research
 
Expanding your roadmap: Incorporating market research to enhance your practice
 
Expanding your roadmap: Incorporating market research to enhance your practice
 
 
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Track 2: Designing and building insights-driven products
 
Designing for all: thriving in a competitive consumer landscape
 
Designing for all: thriving in a competitive consumer landscape
 
 
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Track 3: Driving growth and innovation
 
Mindful innovations: enhancing engagement with insights
 
Mindful innovations: enhancing engagement with insights
 
 
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1:35 PM - 2:00 PM          Break

1:35 PM - 2:00 PM
HX Living Room: Partner highlight with Rally
HX Living Room: Partner highlight with Rally
2:00 PM - 2:35 PM
Track 1: Elevating experience research
 
Revolutionize your research process with AI
 
Revolutionize your research process with AI
 
 
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Track 2: Designing and building insights-driven products
 
Embedding UX in an engineer-driven organization
 
Embedding UX in an engineer-driven organization
 
 
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Track 3: Driving growth and innovation
 
Innovating philanthropy: leveraging insights to transform donor education through AI
 
Innovating philanthropy: leveraging insights to transform donor education through AI
 
 
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2:35 PM - 3:30 PM          Break

2:45 PM - 3:30 PM
HX Living Room: Women in UX Panel
3:15 PM - 3:30 PM
Stretch break brought to you by Zilker Trail
3:30 PM - 4:15 PM
Main stage customer panel
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4:15 PM - 4:30 PM
Illumi awards
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4:30 PM - 4:45 PM
Day 1 closing remarks
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6:30 PM - 10:30 PM           Official THiS party at Clive                                                                                                                                                              

Weds., October 30th

7:30 AM - 8:45 AM       Breakfast and registration                                                                                                                                               

9:00 AM - 10:00 AM
Product keynote
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10:00 AM - 10:30 AM
Harmonizing Insights: how to strike the right chord with your customers and win as a team
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10:30 AM - 11:00 AM       Break                                                 

10:30 AM - 10:55 AM
HX Living Room: Fast Five with Consumer Reports
11:00 AM - 11:35 AM
Track 1: Elevating experience research
 
Selling with insights: prove you understand what your customers want and need
 
Selling with insights: prove you understand what your customers want and need
 
 
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Track 2: Designing and building insights-driven products
 
Creating the right experiences: integrating content, research, and design
 
Creating the right experiences: integrating content, research, and design
 
 
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Track 3: Driving growth and innovation
 
Human-centered ecommerce: how to use insights to drive business results
 
Human-centered ecommerce: how to use insights to drive business results
 
 
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11:30 AM - 1:00 PM           Lunch                                                                                                                                

12:00 PM - 12:45 PM
HX Living Room: Overcoming challenges in gathering customer insights in healthcare
 
HX Living Room: Overcoming challenges in gathering customer insights in healthcare
 
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1:00 PM - 1:35 PM
Track 1: Elevating experience research
 
Stick the landing: Experiments in breathing life into the ‘last mile’ of UXR
 
Stick the landing: Experiments in breathing life into the ‘last mile’ of UXR
 
 
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Track 2: Designing and building insights-driven products
 
From UX research to innovation: integrating insights into every step of the development process
 
From UX research to innovation: integrating insights into every step of the development process
 
 
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Track 3: Driving growth and innovation
 
Secrets of Digital Excellence Revealed: Insider Insights From the Top 25 US Retailers
 
Secrets of Digital Excellence Revealed: Insider Insights From the Top 25 US Retailers
 
 
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1:35 PM - 2:00 PM          Break                                                                                                                                

1:40 PM - 2:00 PM
HX Living Room: Fast Five with US Bank
2:00 PM - 2:45 PM
Guest keynote: Adam Alter
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2:45 PM - 3:00 PM
Day 2 closing remarks
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3:00 PM - 4:30 PM           After party                                                                                                                                           

***All agenda items above are subject to change