Join Universal Robots as they share their journey of transforming a small UX and Product Design team into a critical force within an engineer-driven organization. Starting in the metaphorical "back room," they expanded customer-driven thinking into an engineering process initially resistant to design decisions. Attendees will learn how to leverage UserTesting to document 30,000 customer insights, how Universal Robots created a design system that empowered engineering teams, and proved that even in a predominantly engineer-based environment, UX can drive impactful decisions and innovation.