Join Sharla, Consumer Insights & Innovation Research Director at Ally, as she shares her journey from traditional UX research to leading an innovation center of design. Drawing from real-world examples like the Side Hustlers TV show, Sharla will demonstrate how you can be an advocate for incorporating customer insights into every step of the development process. This session will equip UX designers and product managers with practical tips on securing research resources, integrating researchers into workflows, and employing scrappy, effective methods for insights-driven design.
In her role as Consumer Research & Innovation at Ally, Sharla Collins provideS strategic leadership for Ally's consumer insights and innovation practice, ensuring Ally’s future is grounded in empathy and consumer opportunities.
Sharla considers herself a "Research Nerd & Empathy Evangelist." Fueled by fervent curiosity and a passion for customer advocacy. Sharla use mixed methods to uncover deep insights into consumer attitudes and actions. She especially loves finding ways to bring observation and conversations into the mix - qualitative research is her superpower.
Sharla also dabbles in comedy, performing improv and stand up.