Learn how Salesforce rapidly adapts to rapidly evolving markets by integrating customer insights from content, research, and design, and align them with business objectives. Join Lori Sanders, Principal Content Designer at Salesforce, Sabrina Kang, Principal Researcher at Salesforce, as they discuss perspectives from content, research, and design to make customer-focused decisions. This panel will discuss how leveraging qualitative and quantitative data, iterative testing, and cross-functional collaboration can transform your approach to UX.
Sabrina Kang, Salesforce
Lori Sanders, Salesforce
With a background that spans across both business and technology, Arend has been strategically building and designing for the web for more than a decade. He considers the 'big picture' to make decisions grounded in research.
Sabrina Kang is a Principal Researcher at Salesforce focused on improving the customer’s content experience. She supports the diverse Salesforce content experience (CX) team made up of writers, content strategists, writers, editors and visual communicators. It’s a dream job since Sabrina’s been a content producer herself as a long-time journalist and content and video strategist. Before working at Salesforce, she led and grew a team of researchers in the financial services industry.
Lori Sanders, Principal Content Designer at Salesforce, creates in-app content experiences and designs for the e-commerce and subscription management areas of Salesforce. She validates designs and the content within them using the User Testing platform. During her 10 years at Salesforce and 25 years in the software industry, Lori evolved from technical writer for enterprise apps, to UX writing lead for AI features, to content designer for self-service and growth products. She lives in Marin County, CA, and enjoys the hiking, beaches, food, and wine the bay area has to offer.