Name
Mindful innovations: enhancing engagement with insights
Description
Join Chase Clark, Lead UX Researcher at Calm, as he shares how their team leveraged user insights to drive innovation in mental health. This session explores their approach to understanding why users disengage from their meditation app and how they identified critical unmet needs. Learn about Calm's methods for understanding users, their innovative testing processes, and how insights into unmet needs were transformed into testable new ideas, ultimately improving product features. Attendees will gain practical techniques for capturing and applying customer feedback to drive innovation.
Location Name
Manchester G | 5th Floor
Speakers
Chase Clark, Calm
Speaker LinkedIn profile
Date & Time
Tuesday, October 29, 2024, 1:00 PM - 1:35 PM
Track
Track 3: Driving growth and innovation
Speaker bio
Chase Clark is a Lead UX Researcher for Calm.