Today’s consumers have more choice, information, and social influence than ever before, while expecting seamless interactions with the brands they engage with. Join our panelists from Best Buy, United Airlines, and Advance Local, as they share how they’ve navigated internal hurdles and dynamic external market challenges to guide their brands to successfully deliver exceptional and accessible experiences, while keeping organizational outcomes in mind. This panel will equip you with practical strategies to build a culture of accessible and user-centric development, harness both qualitative and quantitative data, and drive innovation within your organization.
Nicole Dingess, Advance Local
Vanika Nain, United Airlines
LeTisha Shaw, UserTesting
Tara Smith is an experience design leader with ~10 years experience working in higher education and Fortune 100 companies in the e-commerce industry. I love to talk about improving customer experiences and artificial intelligence strategies.
Nicole Dingess is a design leader, product thinker, data-driven research to enable optimal customer experiences. She has over fifteen years of strategic design and leadership experience across multiple domains including: fintech, higher ed, media, e-commerce, and media and publishing.
Vanika Nain is the Senior manager - UX Design & Innovation leading the United Airlines Core UX design team. With over 2 decades of being immersed in design space, Vanika is focused on delivering purpose driven designs. For past 8 years at United Airlines she has designed 100+ products that are simple and impactful empowering both the employees and the customers.