Name
Designing for all: thriving in a competitive consumer landscape
Description

Today’s consumers have more choice, information, and social influence than ever before, while expecting seamless interactions with the brands they engage with. Join our panelists from Best Buy, United Airlines, and Advance Local, as they share how they’ve navigated internal hurdles and dynamic external market challenges to guide their brands to successfully deliver exceptional and accessible experiences, while keeping organizational outcomes in mind. This panel will equip you with practical strategies to build a culture of accessible and user-centric development, harness both qualitative and quantitative data, and drive innovation within your organization.

Location Name
Manchester F | 5th Floor
Speakers
Tara Smith, Best Buy
Nicole Dingess, Advance Local
Tara Smith Nicole Dingess
Date & Time
Tuesday, October 29, 2024, 1:00 PM - 1:35 PM
Track
Track 2: Designing and building insights-driven products
Speaker bio

Tara Smith is an experience design leader with ~10 years experience working in higher education and Fortune 100 companies in the e-commerce industry. I love to talk about improving customer experiences and artificial intelligence strategies.

Nicole Dingess is a design leader, product thinker, data-driven research to enable optimal customer experiences. She has over fifteen years of strategic design and leadership experience across multiple domains including: fintech, higher ed, media, e-commerce, and media and publishing.

 

There will be one other speakers on this panel. Their bio's are still baking.