Teams often struggle with integrating effective user feedback early in the design process, leading to costly iterations, potential user dissatisfaction and heightened risk. We advocate for the use of non-digital prototypes as a rapid and cost-effective method to gather actionable insights swiftly, enabling iterative improvements before committing to development everything a release entails.
Join this workshop to discover how testing non-digital prototypes can result in lightning-fast learning and great experiences. Through hands-on work, participants will learn practical methods to gather meaningful insights from users early in the design process. Whether you're new to UX or a seasoned professional, you'll leave with actionable strategies to incorporate fast learning and iterative testing into your workflow to sharpen your vision and de-risk your outcomes.
After this workshop, you'll be able to:
- Understand the benefits of non-digital prototyping for early-stage user feedback.
- Gain proficiency in creating and testing low-fidelity prototypes.
- Learn strategies to implement rapid iteration and user feedback loops in your design process.
Wally Hitchcock, Travelers Insurance
Katrina Glover, Travelers Insurance
Phillip Everson, Travelers Insurance