Join Victoria Sosik and John Hunoval of Verizon, as they share unique strategies that look to enhance User Researchers’ toolkits. They’ll share innovative approaches used at Verizon that look to blend the worlds of User and Market Research, effectively expanding the reach of each individual practice. They’ll share case studies showing how they’ve implemented these ideas and how they have resulted in improved customer experiences and more commercially successful product development.
Victoria Sosik, Verizon
Victoria Sosik leads the Experience Research team at Verizon, working to understand the experiences of prospects, customers, and reps across various products and channel touchpoints for both Consumer and Business. She's committed to bringing the voice of these groups to the table throughout all phases of the design and development lifecycle. Prior to joining Verizon, Victoria led UX Research teams at Google, driving strategy that impacted over 1B Google Maps users. She designed and executed research programs that led to the launch of a new local explore experience, a redesigned Maps contributor community, and 15x growth in user-generated content volume. She started her research career at Cornell, earning a PhD in HCI. She lives in NJ with her two girls, ages 4 and 5, and husband. She's a relentless DIYer who's recently taken to expressing her creativity in the form of cake/cookie decorating and party planning, for her kids of course.
John Hunoval is an insights leader with 13+ years of experience consulting with executive, marketing, product, sales, and cross-functional teams. Currently leading a unified team of Experience and Market Researchers.