Everyone knows AI is important to the future of business, but how do you separate the hype from the true business opportunity? What can you do to help your company create great AI experiences? And how should we all deploy AI in our own work to increase productivity? In this session we’ll describe experience do’s and don’ts from the top generative AI products, we’ll explain how UserTesting is changing its own internal work processes to take advantage of AI’s capabilities, and we’ll share the results of a major new study on AI usage and adoption in business. Michael Domanic, Head of AI Business Strategy for UT, and Michael Mace, Executive Business Strategist, will discuss the key ingredients for a successful AI transformation, including: How to use human experience tests to improve AI-based product experiences, and how to avoid some common AI product problems. Best practices to build AI into your own internal processes to increase productivity What’s the latest in AI adoption and attitudes, and why most companies are approaching AI the wrong way We’ll share specific examples of what to do, and connect you to resources and reports that you can share within your company. Plus you’ll get a chance to ask questions and share what you’ve learned. From product integration to internal AI adoption, this session is perfect for anyone tasked with developing or executing an AI strategy for their organization. Whether you're a practitioner or an executive, you’ll leave with actionable insights on how to approach AI with clarity and confidence.