Name
Selling with insights: prove you understand what your customers want and need
Description

Join Ty Griffin, Head of Design at Alkami Technologies, as he unveils the transformative power of user experience (UX) research in selling the value of Alkami’s solutions to its end customers. Through real-world examples, Ty will showcase how his team’s fieldwork with sales and the use of compelling experience insights have built credibility and fostered executive buy-in with their customers. Attendees will learn practical strategies for leveraging UX insights to enhance cross-functional collaboration, drive ideation, and ultimately, deliver superior digital solutions. Discover how UX can be a game-changer in your organization by aligning with strategic goals and demonstrating measurable and marketable benefits.

Location Name
Manchester E | 5th Floor
Speakers
Ty Griffin, Alkami Technology
Ty Griffin
Speaker LinkedIn profile
Date & Time
Wednesday, October 30, 2024, 11:00 AM - 11:35 AM
Track
Track 1: Elevating experience research
Speaker bio

Ty brings over 20 years of design experience, with expertise spanning enterprise design systems, design thinking, optimizing the design-to-market process, and fostering research and data-driven design cultures. He began his career at Jones Huyett Partners Advertising as a graphics and web designer, focusing on brand identity and digital marketing. Most recently, he served as the Director of User Experience for RealPage, recognized by Fortune Magazine as one of the 100 fastest-growing companies in 2020. Currently, Ty is the Head of Design for Alkami, a fintech company based in Plano, Texas. Alkami is a digital banking platform with over 18 million users and has recently received the JD Power Mobile UX certification. He is passionate about creating opportunities for others to explore art and technology as viable career options. He is founder of Cloud UX School of Design, through which he has taught dozens of designers in the Dallas-Ft. Worth metroplex.