People decide emotionally and justify rationally. Paradoxically, successful design reverses that approach: rational design produces emotional connections. Creating experiences to show users that they can find solutions to their problems makes humans feel known—and they are more likely to buy what you’re selling. In this session, the team from Dell will discuss the human-centered design transformation of a global consumer and enterprise technology powerhouse. Learn the importance of understanding people’s needs, motivations, and concerns to make a more efficient and flexible design process. You’ll leave this session understanding the value of qualitative data to drive real business results.
Karsten Baker, Dell Technologies
A trusted C-suite strategic partner, David B. Schlosser collaborates with diverse stakeholders to create and execute integrated communications campaigns that motivate key audiences to action in and across online and offline channels. Since recovering from his first career in politics, Schlosser has led successful communications, content strategy, and user experience design teams across global, virtual, and hybrid work environments in start-ups and Fortune 50 / Global 1000 public companies, and has been cited in WSJ, NYT, and other international, national, and industry media. His secret superhero identity is dbschlosser, an award-winning editor and crime-fiction author. He currently leads a UX design team for Dell Technologies and lives in Seattle with his lovely wife and their dogs.
Karsten Baker - I currently head up our global product design practice within of Dell Digital. I have a passion for utilizing technology to improve digital experiences and customer outcomes. I seek out opportunities that bridge UX design, NextGen marketing strategy & online operations, and engineering. I believe in taking calculated risks to grow and learn. When I see an opportunity I believe in, I pursue it! This approach has led to the addition of new competencies in Dell Digital Design including UX writing, content strategy, UX content design, and motion design as well as new & modern ecommerce features like 3D product viewers featuring augmented reality (AR). As a leader I enjoy helping others grow and thrive in an environment based on trust, respect and empathy. I strive to create a platform for people to feel confident expressing their ideas, build each other up, and innovate.